Privacy Policy
TrueLove Clothing Privacy Policy
This Privacy Policy describes how your personal information is collected, used and shared when you use or make a purchase from trueloveclo.com (the "Site").
PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including web browser information, IP address, time zone and some of the cookies installed on your device. When you navigate the Website, we also collect information about the individual web pages or products you access, the websites or search terms that led you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as "device information".
We collect device information using the following technologies:
- "Cookies" are data files that are stored on a device or computer and often contain an anonymous unique identifier. More information about cookies and how to disable cookies can be found at http://www.allaboutcookies.org.
- "Log files" log actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages and date/time stamp.
- "Web beacons", "tags" and "pixels" are electronic files used to collect information about how you navigate the website.
When you make a purchase or attempt to make a purchase on the Website, we also collect certain information about you. This includes your name, billing address, shipping address, payment information (including credit card numbers ), email address and telephone number. We refer to this information as "order information".
We use "personal information" in this Privacy Policy to refer to both device information and order information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfill orders we receive through the Site (including, but not limited to, processing your payment information, providing shipping, and sending you invoices and/or order confirmations).
We also use this order information to:
Communicate with you;
Review our orders for potential risk or fraud; and
Provide you with information or advertising related to our products or services, where this is consistent with your privacy preferences.
We use your products in the order information to produce the size of the product as well as colour.
We use the device information we collect to check for potential risks and fraud (in particular your IP address) and generally to improve and optimise our website (e.g. using analytics on our customers' browsing behaviour and interaction with the website and to assess the success of our marketing and advertising campaigns).
DISCLOSURE OF YOUR PERSONAL DATA
We share your personal data with third parties who assist us in using your personal data as described above. For example, we use Shopify to operate our online shop. More information about how Shopify uses your personal data can be found here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the website. More information about how Google uses your personal data can be found here: https://policies.google.com/privacy?hl=de. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We also use Facebook / Meta ads to collect your data.
More about Facebook / Meta here:
https://www.facebook.com/privacy/policy
What we collect withj meta: Page and product views, Items added to or removed from cart, Search terms, Customer Click ID, Customer Agent ID, Payment information, Initiated checkout, Purchase
BEHAVIOURAL ADVERTISING
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please see the Network Advertising Initiative ("NAI") education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted ads here:
COMMON LINKS INCLUDE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can deactivate some of these services via the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/.
DO NOT TRACK
Please be advised that if we receive a "Do Not Track" signal from your browser, we will not change our website's data collection and use practices.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal data we hold about you and to request that it be corrected, updated or deleted. If you wish to exercise this right, contact us using the contact details below.
If you are a European resident, please also note that we process your data to fulfil contracts with you (e.g. if you place an order through the website) or to pursue our legitimate business interests as set out above. Please also note that your data will be transferred outside of Europe, including Canada and the United States.
RETENTION OF DATA
If you place an order through the Website, we will retain your order information for our records unless you request us to delete that information.
CHANGES
We may occasionally change this Privacy Policy to reflect changes in our practices, or for other operational, legal or regulatory reasons.
CONTACT
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@trueloveclo.com or at the address below:
Tuchmacherstrasse 36, Zurich, Zurich, 8041, Switzerland